Global Mobile Customer Loyalty Programs Playbook 2025

Description

Our primary survey based latest market intelligence, the “Global Telcos Loyalty Program Playbook 2025”, reveals exactly how top operators are fighting churn, boosting ARPU, and building lifetime customer value.

Inside you’ll find:

• Exclusive Global Benchmarking – Analysis of 50+ loyalty programs from leading telcos across mature and emerging markets.
• Survey-Driven Insights – Direct input from nearly 300+ industry executives on what’s working, what’s failing, and where loyalty programs must evolve.
• Trends & Impact section based on our “Exhaustive Global Survey” reveals:
• Over 60% of telcos now prioritise Customer Lifetime Value over short-term metrics. Nearly 40% focus on reducing churn and driving repeat purchases.
• 58% are personalizing rewards, while over 30% deploy automation to scale at lower cost — transforming programs into tech-enabled growth engines.
• Proven Business Impact – Evidence from high-performing programs reducing churn by up to 6%, increasing ARPU 3–5%, and improving NPS by 10–40%.
• Best Practice Playbooks – Tactical frameworks for tier design, partner ecosystem building, and digital-first execution.

Why you should read this report now:

• Churn is rising — up to 40% annually in some emerging markets.
• Retaining a customer costs 5–25× less than acquiring a new one.
• Just a 5% increase in retention can raise profits by 25% or more.

Secure your copy of the “Global Telcos Loyalty Program Playbook: 2025” today and ensure your retention strategy leads, not lags.